The German automaker will launch in January 2023 the first collection of non-fungible tokens from 7,500 items created on the basis of the classic Porsche 911 model.
Porsche management announced that the company has attracted Hamburg designer and 3D artist Patrick Vogel to create collectible tokens. The peculiarity of the collection is that token buyers will be able to decide in which style their individual NFTs will be executed: Performance, Lifestyle or Heritage. Each of the three types, the developers assure, has characteristics inherent in the Porsche brand, which will be reflected in the design of the NFT.
After the user purchases the NFT, the artist will start designing the token as a 3D asset using the Unreal Engine 5 game engine. In addition to participating in the creation of NFT images, their owners are promised exclusive access to virtual and real events related to Porsche.
"NFT will allow us to convey our understanding of modern luxury and the unique positioning of the Porsche brand, displaying it in the digital world," says Detlev von Platen, a member of the executive board for sales and marketing of Porsche.
Lutz Meschke, Deputy Chairman and member of the Executive Board for Finance and Information Technology of Porsche, assures that the company also strives to introduce blockchain technology into its commercial operations, and also shows interest in Web3 and metaverses. Now the automaker is exploring the possibility of using blockchain in the procurement and management of car supply chains.
In 2018, Porsche announced its readiness to increase investments in startups working with blockchain. In the same year, the automaker received