The Latin American regional division of Samsung is going to promote its brand among young people through The House of Sam in the metaverse.
According to the Samsung Latam team, using the metaverse as a tool for better brand recognition will allow the company to get closer to a new generation of consumers. The space is already open to users and will be launched on September 1 as part of a virtual show from the Brazilian trio Melim.
Samsung Latam Marketing Director Arthur Wong stated that the goal of the project is to become even closer to Generation Z, which no longer "draw boundaries between physical and virtual":
"Our clients will be able to interact with each other and participate in exclusive shows, courses and events that we offer at Decentraland."
In its virtual space, The House of Sam, the company will offer a series of mini-games related to the brand and the distribution of prizes to users in the form of exclusive wearable devices for avatars in Decentraland.
In July, Samsung launched its own metaverse called Space Tycoon as part of the Roblox platform. This is a space station where players will be able to mine resources for the development and production of Samsung products. Back in January, the company opened its own store in Decentraland. Samsung has been actively working on the market of non-fungible tokens since March. Together with Nifty Gateway, they are launching the NFT Smart TV platform. In addition, the South Korean electronics manufacturer announced in June that it was completing tests and starting a test release of 3-nanometer chips for ASIC miners.