Since April 13, Twitter (the social network is blocked in Russia) has launched a new feature that gives users access to the eToro trading platform.
With the help of Elon Musk's social network, people will now be able to buy and sell cryptocurrencies, shares and other financial instruments. This was the result of an agreement between Twitter and the online brokerage platform eToro.
Founded in Israel in 2007, eToro allows its clients to invest in digital currencies, shares and parts of index funds. A new integrated feature will allow users to view price graphs and execute trades through eToro using the 'Look at eToro' button, which leads directly to the online brokerage platform's website.
By the end of 2022, the TradingView platform allowed Twitter users to track the price of shares and cryptocurrencies thanks to the "cashtags" feature. The search function allows users to enter the ticker of an asset preceded by a dollar sign into the search box and the current value of the asset is displayed in US dollars, along with a chart showing the price movement.
Since the beginning of 2023, the feature has been used for more than 420 million searches every day, with an average of 4.7 million searches performed every day. In January, journalists learned that Twitter was planning to create an integrated payment system and had already started applying for relevant licences in the US. Twitter's payment system will initially operate in fiat currency, but could later be converted to include digital assets.